Minneapolis, April 23, 2020 — Clearsight Advisors is a world-class investment bank, headquartered in Washington, DC, with offices in New York and Dallas. The firm is “driving the knowledge economy” for outstanding business services and technology-enabled services companies in the US and globally. With an impressive market position serving entrepreneurs, private equity firms, boards of directors and institutional investors, the firm sought a distinctive website that was both expansive and personable. Clearsight engaged MVP for branding, logo design, team photography, videography, website design and development.
To understand and ultimately showcase Clearsight’s unique personality and collaborative culture, MVP first undertook competitive brand research and formulated positioning statements to support website copy. Following completion of wireframing and site design, MVP’s photo and video team went on location to capture the staff at work and play. The resulting homepage visuals make site visitors feel like they have already been introduced to the partners. For those who want to learn what makes these talented I-bankers tick, the team page portrays the lighter side of each M&A professional when one’s cursor hovers above a portrait, e.g., a chef, a sports fan, a conference room gymnast—and a World Series of Poker playing Managing Partner.
Building and enhancing the Clearsight brand included a revolutionary redesign of the company’s logo. The innovative new look is featured as a graphic “container” on the homepage to frame the video. This design overlay and other montage techniques take the re-imagined site beyond cutting edge.
As a full service digital marketing, design and technology agency with a sophisticated managed services capability, MVP will also be hosting the new site. Eschewing an “out-of-the-box” WordPress installation, MVP’s customized WordPress content management system (CMS) with its impressive and easy-to-use backend admin system will make Microsoft Word-like content updates fast and easy and require no HTML coding knowledge.
Dick Weinrib, President and CEO of MVP added, “The best part of a project is getting to know and interact with our clients. We learned that the dedicated and smart Clearsight partners had a good measure of humor, too. Our challenge was to visually represent that personality within the scope of their world-class investment banking positioning for leading business services and technology-enabled services companies. Thanks to everyone on both sides for all of their hard work and creativity. We’re proud to help the whole world see that the future of this highly accomplished M&A firm is bright even in these most challenging times.”
To learn more about the Clearsight website project, please click here.
About MVP Marketing + Design, Inc.
MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national and international clients for over 35 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits as we propel the brands and stories of our most valued partners.
We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including FinTech, MarTech and SaaS; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, office products and housewares.
Our combination of branding, website design, development and creative services has helped global companies (3M, Medtronic, Ecolab, Lifetime Brands, NAMSA, Aimia, AdvantageData, Esprit, JobBoss, Achieve3000…), Private Equity firms (Cortec Group, Merit Capital, The Halifax Group, Harbour Group, Mason Wells, Origami Capital, Argentum Capital, River Associates, Svoboda Capital, Shoreview…), and M&A firms (Clearsight, Prestwick, PMCF, CoveView Advisors…) achieve digital marketing success.
Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.
For more information please contact us at email@example.com