Putting the Finishing Touches on the Latest Formacoat Medical Device Coatings Website

By MVP Marketing + Design | September 19, 2023

Minneapolis, September 19 , 2023 – MVP Marketing + Design, Inc., an award-winning Minneapolis and Boston digital agency, is proud to announce the launch of a new custom-tailored website on behalf of Formacoat, a global leader in advanced biomedical coating services. The Minneapolis-based Formacoat once again collaborated with MVP to create their third website in 15 years. MVP’s related client projects have included branding, logo redesign, search engine optimization, advertising, and tradeshow design for MDM Minneapolis, West and this year’s BIOMedvice Boston 2024 and Medical Technology Ireland.

Formacoat applies hydrophilic and hydrophobic coatings to medical devices that are used worldwide. Visitors from leading medical device OEMs can scroll down the visually stimulating and inviting homepage to learn about Formacoat’s personalized approach, capabilities, testimonials, news and more. Extremely efficient user paths make the majestic blue site easy to navigate and strategic calls-to-action (CTAs) encourage visitor interaction.

The newly crafted custom site is built on an MVP-designed and user-friendly WordPress content management system (CMS) without the use of a third-party template or theme. With client training accomplished in less than an hour, Formacoat will continue to scale up as the business grows and add content with precision and ease. MVP also provides the client with high-speed and secure website hosting.

According to Todd Paulsen, Vice President, “The MVP team came through again with a clean and modern custom-designed WordPress medical device website that exceeded our expectations. Not only does it look great and is easy to manage but it’s SEO optimized to help us keep our Google rankings at the top of the page. Many thanks to the MVP for not only helping us create our third website in the last 15 years but for the excellent job they do for us when it comes to SEO. I recommend them highly to any medical device manufacturer seeking a new website offering excellence in design, ease-of-use and staying within budget.”

Said, Dick Weinrib, MVP’s CEO and founder, “On behalf of the MVP marketing, design, development and SEO team, we are again privileged to have assisted Todd and Mark Gross, Formacoat’s leader and founder, in creating another great website that assures they will sustain their role as ‘unrivaled experts’ in medical device coatings contract manufacturing. We are and intend to be their most valuable partner for brand-to-web digital marketing and design as we anticipate the next 15 years of service.”

To read more about the project, please visit the Formacoat portfolio page.


About Formacoat

Incorporated in 2002, Formacoat is a medical device contract manufacturing company located in Chaska, Minnesota. Formacoat is dedicated to improving the design, functionality and performance of their clients’ medical devices. Each hydrophilic, hydrophobic or other custom coating adds value to make the tools of medicine run smoother.


About MVP Marketing + Design, Inc.

Established in 1985, MVP Marketing + Design, Inc. is an award-winning branding, website design and digital agency with offices in Minneapolis and Boston. With over 38 years of experience, MVP has established itself as a leader in branding, website design and development, digital marketing (including SEO, PPC, and social promotion), and videography services. The agency has successfully served a diverse range of clients, including private equity firms, investment banks, mezzanine debt providers, RIA’s, real estate syndicates, and Fortune 500 divisions such as 3M’s Consumer, Healthcare, and Industrial groups, as well as lower middle market organizations in related verticals.

At MVP, we take considerable pride in our ability to provide innovative and trend-setting services that push the boundaries of marketing, design, and technology, resulting in exceptional outcomes for our valued partners.

Our commitment to excellence has earned us numerous accolades, including recognition from prestigious awards such as the Communicator Awards, Davey Awards, Hermes Awards, and MARCOM Awards, among others. We are proud to be recognized as a WordPress VIP Silver Agency and a HubSpot Partner.

To learn more about how MVP Marketing + Design can help your business thrive, please reach out to us at

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