The MVP PortcoPro Program
Get the branding and website you need to ready your PortCo for either exit or long-term growth at scale
Prepare your PortCo for Exit or Generate “Buy & Hold” Increases in Revenue and EBITDA
Have a portfolio company that you’re readying for sale or one that could benefit from customer-focused digital transformation improvements? If so, MVP’s competitively priced suite of website redesign, branding and SEO/PPC services can help you achieve your goals. These services may be acquired on either a discounted “one-off” or longer-term deferred payment basis.
Our innovative MVP PortcoPro℠ program can revitalize portfolio companies’ websites through form and functional upgrades that will make them that much more appealing for exit. You can expect measurable EBITDA-generating results from cost-effective improvements that will elevate brand equity while winning recognition for both you and your firm.
Take Advantage of Flexible Payment & Long-Term Subscription Plans
Plans with website redesign and hosting plus a choice of three or more brand-to-web projects receive a 15% across-the-board project discount.
Optionally, extend monthly subscription plan payments for up to two fiscal years and still receive a 10% website redesign discount. Contact us for details.
MVP's growth-driven marketing + design process offers portfolio companies a roadmap to success
Begin with portfolio company strategy, upgrade branding and digital marketing assets, promote uniqueness, measure results and continuously improve outcomes through our step-by-step Growth Driven Marketing and Design process.
Brand Identity
Marketing & Brand Strategy
The MVP BrandMate℠ process delivers the strategic, verbal and visual scaffolding that will energize your Portco for exit or longer-term sales and marketing success.
Asset Creation
Creative & Content Development Services
Improved Copywriting, Photography and Videography will make a tangible difference in the way in which customers perceive, interact and respond to your portfolio company’s brand messaging.
Design
Design – Website Design & Development
From custom branded to eCommerce websites, MVP can integrate business process applications and third-party integrations to generate increases in Google rankings and leads for both B2B and B2C holdings.
Lead Generation
Search Engine Optimization & Marketing
Ramp up PortCo sales through Organic SEO and Google Ads (PPC); MVP has achieved success for both national brand CPGs and B2B products and services companies alike.
Integration
Inbound Marketing
When your PortCo’s product or service is complex, costly and has a long-term sales cycle, rely on MVP HubSpot® or Salesforce Pardot content marketing and social media promotion capabilities. We’ve helped B2B clients achieve up to 10x and 4x increases in leads and RFPs, respectively.
Outreach
Sales Materials
Tap MVP’s 39 years of MarCom experience in assisting multiple 3M business groups with hundreds of annual on- and off-line advertising, sales and promotional projects. Put that “Fortune 500” expertise to work for your portfolio company today.
Analytics
Track, Measure & Optimize
Using Google Analytics and other custom tools, we’ll track, analyze and report on your portfolio company’s engagement activities to ensure continuous improvement for all digital properties.
Keystone's PortCo VDA, an Industry leader in vertical transportation consulting and inspection services reaches new heights
VDA, a portfolio company of Keystone Capital (Chicago) and the nation’s leading vertical transportation consulting and inspection enterprise, aimed to create a cutting-edge website that reflects their industry leadership and commitment to excellence. Keystone suggested that VDA utilize MVP and its MVP PortcoPro℠ digital transformation process to achieve their website redesign goals. The new site was designed to showcase VDA’s expertise while resonating with their diverse audience—property owners, property managers, facilities maintenance teams, architects, and developers—whom they have served for over 40 years. It also needed to highlight VDA’s comprehensive service offerings and present a modern, professional aesthetic aligned with their core brand values: integrity, excellence, and teamwork.
To bring VDA’s vision to life, MVP focused on the following key areas:
User-Centric Design: Streamlined site structure to reduce redundancy and highlight VDA’s core services. The scrolling homepage and consolidated content ensure visitors can find the information they need effortlessly.
Engaging Visual Elements: A homepage video immediately captures attention, showcasing VDA’s expertise in action. Interactive hover animations enhance the user experience, making navigation intuitive and enjoyable.
Business Process Improvement: The new “Find an Expert” tool allows users to connect with VDA consultants across North America through an interactive map. This feature provides access to detailed profiles of vertical transportation professionals and includes seamless, interactive contact options for enhanced engagement.
Brand Alignment: MVP incorporated VDA’s updated visual identity, including their new logo and brand guidelines, to ensure the site reflects their professionalism and modern approach.
Scalable Functionality: Built on the WordPress CMS, the site allows VDA to easily manage and update content, ensuring the platform remains current as their business evolves.
MiddleGround’s TPM Precision Plastics PortCo Molds New Digital Identity
MiddleGround Capital, a dynamic investment firm with operations in Lexington and NYC, joined forces with MVP and its PortcoPro digital transformation initiative to debut a fresh identity for TPM, their precision plastics portfolio company based in Minneapolis. Tasked with enhancing market visibility, MVP unveiled a sophisticated new website, embedding TPM’s core values of flexibility and innovation through a user-friendly interface and captivating visual elements.
The MVP team embarked on a thorough branding and needs analysis to align TPM’s website with both their immediate and long-term objectives. This resulted in a custom-tailored, WordPress CMS-based website that offers seamless navigation, interactive video and animation features, and a streamlined intelligent request for quotes (IRFQ) system. Moreover, the website’s responsive design ensures a consistent experience across various devices, including PCs, iPads, iPhones, and Android phones.
As part of the overhaul, TPM’s new branding was complemented by visually striking sales literature and a PowerPoint deck, designed to facilitate effective communication with potential clients. SEO best practices were meticulously implemented to transform TPM’s site into a comprehensive resource, attracting a broad spectrum of prospective customers in the precision plastics molding industry.
What our clients say
"We are thrilled with our new (MVP PortcoPro℠) custom WordPress website and cannot thank the MVP team enough for their hard work and expertise in bringing this project to a successful launch. Your dedication and professionalism throughout this process have been truly appreciated. We look forward to continuing our collaboration in the coming year!"
Shawn Barbre
"We truly appreciate all the effort that went into the TPM brand and website launch. We’re thrilled to showcase our new site and absolutely love the logo. Thank you, MVP, for creating a website that sets our company apart in the industry!"
Trevor Thompson
“MVP did an outstanding job in redesigning our website, providing lead-generating SEO, and helping us increase sales and profits pre-and post-sale. They’ve been a Most Valuable Partner to the Roadtrek brand since they undertook our site redesign in 2016 and continue to serve us today under our new parent company Groupe Rapido.”
Karyn Torcoletti
"Thank you MVP!!! You’re the heroes."
Vanessa Jimenez
Akoya Capital PortCo
“Thank you for bringing the NABS vision to life in such a short period of time. The site looks professional and will serve as an incredible sales and marketing tool for the event. This is awesome!”
Chris Rupp
“The MVP team came through again with another well designed private equity platform company website, which they tackled, no less, over the holiday season. We appreciate the new corporate brandmark they designed along with the Integra website’s smart design, efficient functionality, and ease of use. Based on our repeated work with them since 2016, they are a highly valued partner for brand-to-web design, development, and digital marketing support.”
Jason Van Zant
Roadtrek Makeover Helped IOP Gear Up for Exit
Industrial Opportunity Partners (Evanston, IL) was founded in 2005 by a group of like-minded finance and operations executives who collaborated to build a private equity firm centered on middle-market manufacturing and distribution businesses. IOP has raised $1.5 billion in committed capital from endowments, pension funds and other institutions and invested in 25+ middle-market industrial platform companies, including Roadtrek, acquired in 2011.
In 2015, IOP tapped MVP to ready Roadtrek’s site for exit. Based in Ontario, this North American RV leader in “Class B” motorhomes is now owned by Groupe Rapido, Mayenne, France. Since IOP’s exit, MVP has maintained a seven-year long most valuable partner relationship with the Roadtrek crew. A 22-variable “Build Your Own” Roadtrek configurator, which enables prospective buyers to send quote requests to up to three RV dealers, is one of more than 15 website enhancements that enabled the company to keep its thousands of loyal Roadtrekkers happily cruisin’ along.
Akoya’s WePackItAll PortCo Website Packs a Healthy Dose of ADA-Compliant Design
WePackItAll, a LA-based Akoya Capital portfolio company, is a leader in Health & Wellness custom filling and co-packaging solutions. The company sought to redefine its digital presence to accurately reflect its collaborative problem-solving expertise and unwavering commitment to quality. WPIA challenged MVP to modernize their existing website, emphasize strategic national services and appeal to health and wellness bulk manufacturers, brands, and products. A further goal was to make the site ADA and WCAG 2.2 compliant without compromising the website’s “look and feel.”
MVP leveraged its proprietary MVP TeamMate℠ website design methodology, which is based on the Waterfall method of software engineering. The new user-friendly WordPress CMS website simplifies content management administration and exudes clarity and sophistication, aligning with WePackItAll’s core values and service philosophy. It also features customer testimonials, an efficient contact system for inquiries and quotes, and is optimized for user navigability and SEO.
The result packs form and functionality together as the go-to destination for OEM stakeholders in contract packaging and fulfillment services.
Archimed’s NAMSA PortCo: A MedTech CRO on the Go
Recognizing their need for accelerated global growth and strategic vision, NAMSA, now an ArchiMed portfolio company, commissioned MVP to revamp its website in 2019 for launch the following year.
Founded in 1967, NAMSA was the world’s first independent company to focus solely on testing medical device materials for safety. Today, NAMSA offers expert medical device testing, regulatory, reimbursement and quality consulting services, and clinical research support to aid clients at every stage in the medical device development continuum. This suite of services lowers development costs and accelerates regulatory approval and commercialization globally for medical device and in vitro diagnostics (IVD) technology sponsors.
The website overhaul, which includes visual and UX enhancements such as homepage and testimonial videos, customized icons and streamlined navigation, also includes an innovative NAMSA (FDA) Test Navigator, an e-Comm based Course Catalog and on-demand webinars. Together with MVP’s trademark WordPress CMS backend admin system, our SearchMate℠ SEO program, and an MVP-managed website hosting, maintenance and security program, the new site attracted the attention of healthcare specialist ArchiMed (Lyon, France).
Keystone Capital’s JOBS Branding and Website Take Private Equity Platform to New Heights
Keystone Capital, based in Chicago, formed JOBS in June 2019 after its initial investment in the leading commercial window cleaning and facility maintenance provider – Jobs Building Services, LLC — in Houston, TX. Keystone subsequently completed three add-on acquisitions to JOBS over the course of the next 18 months, approximately doubling the size of the business. JOBS represents another successful investment for Keystone within its Commercial and Industrial (C&I) Services platform.
MVP assisted Keystone initially by conceptualizing the new JOBS master brand strategy, which positioned each of the affiliated acquisitions—AMST, April Building Services and JOBS Services – as “A JOBS Group Company” sub-brand united by interrelated logos. MVP then integrated each of the add-ons into a new and responsive JOBS Group website employing home page slider photography, concise navigation and multiple CTAs (calls-to-action). The easy to manage website was designed and built on MVP’s customized WordPress CMS featuring a unique backend site administration system which exceeds the features and functionality of WordPress’s own out-of-the-box functionality. MVP is proud of the role it played in readying the website for Keystone’s 2021 merger with Valcourt Building Services (Valcourt), which received a growth equity investment from private investment firm Littlejohn & Co.
Keystone’s Integra Testing PortCo: New Test & Balance HVAC Platform Measures Up
Another Keystone Capital portfolio company, Integra Testing Services, Chicago, is a leading national provider of testing, adjusting and balancing (TAB) services to the commercial HVAC market. In addition, Integra provides other niche inspection and testing services including commissioning, water balancing, and building façade pressure testing. The platform was originally comprised of Fulton Air and Neudorfer, two well-known national companies that joined forces in January 2022 under the Integra banner, to offer more technical resources (with the strength of a combined staff of over 110), as well as additional complementary services. Since formation, Integra has become one of the largest TAB firms in the country and offers these services not only in the United States but on a worldwide basis.
Given the need for speed, Keystone asked MVP to pull out the stops for a new Integra corporate identity and custom WordPress website in just 60 days. Now with the acquisition of International Test & Balance (ITB) and Seneca Balance, Keystone has a flexible portco add-on website that more than measures up.
MVP BrandMate℠ Messaging
Giving Voice to Clients and their Stakeholders to Distinguish these Firms. MVP excels in helping private capital firms articulate their brand messaging and unify their corporate communications through its MVP BrandMate℠ process. Based on a combination of internal and external (Voice of Customer) stakeholder interviews, competitive website and business and brand architecture statement formulation, our marketing team applied the MVP BrandMate℠ process to formulate the verbal and visual brand scaffolding of such leading private equity, investment bank and real estate equity firms as Beedie Capital (Vancouver, BC), R.L. Hulett (St. Louis, MO) and Mortar Group (New York City, NY), respectively. If it’s time to tell your story in a new and more vibrant manner, we look forward to discussing how our MVP BrandMate℠ process can revitalize your messaging and help you attract the stakeholders you’re seeking whether they be CEOs and management teams, intermediaries, investors or new employees.
Video Production
From Onsite to Remote Video, We Bring Portco CEO Stories and Case Histories to Life. In 2022, we collaborated with some of the industry’s top firms, including Svoboda Capital (Chicago, IL) as shown, Mason Wells (Chicago, IL), Brentwood Capital (Nashville, TN), R.L. Hulett (St. Louis, MO) and Wind Point Partners (Chicago, IL) to create high-impact home page and CEO portfolio company testimonials. Our in-house team understands the importance of creating videos that not only reflect the CEO’s and deal team’s success stories but bring them to life through compelling graphics and animation effects. Though it’s “have camera, will travel” when it comes to on-location shoots, our new Remote Video service, which we forged during the Pandemic, saves our clients time and money as it eliminates the need for crew travel. We simply send a kit consisting of a GoPro camera, desktop lighting and mic to the CEO, coach them remotely over Zoom, and they then return the kit to MVP for SD card extraction and post-production complete with all the graphic effects. Then on to the next CEO until we complete production and deliver the files–and a compelling online testimonial case history. Have a value creation plan worth sharing? Please contact us to learn how we can make it come to life.
SEO results that speak for themselves
NAMSA
+60% Organic Sessions Increase
NAMSA, a company that provides medical research and development services, was able to significantly boost their website’s organic traffic by 60% through the implementation of the MVP SearchMate℠ SEO program. By optimizing crucial search terms, phrases, and technical meta data, our team was able to improve NAMSA’s search engine ranking and attract more visitors to their website. This increase in organic sessions has allowed NAMSA to gain greater online visibility and reach a wider audience within their industry.
Mold-Craft
+562% Unique site Visitors
Moldcraft specializes in the manufacturing of injection molds for a variety of industries, including automotive, industrial, electrical, and medical. Through our MVP SearchMate℠ SEO program, Moldcraft experienced a tremendous increase in their website’s unique site visitors, with a remarkable 562% surge. By optimizing crucial search terms, phrases, and technical meta data, our team was able to improve Moldcraft’s search engine ranking and attract more visitors to their website. This increase in unique site visitors has allowed Moldcraft to better showcase their products and services to potential customers across multiple industries. The MVP SearchMate℠ program has proven to be a valuable tool for Moldcraft in increasing their website’s visibility and driving more traffic to their site, ultimately leading to greater business growth and success.
Roadtrek
+78% Improved Target SERP Rankings
Roadtrek, a manufacturer of Class B motorhomes, was able to achieve a significant improvement in their target SERP (Search Engine Results Page) rankings through our MVP SearchMate℠ SEO program. By optimizing key search terms, phrases, and technical meta data, we were able to boost Roadtrek’s online visibility and improve their search engine ranking by an impressive 78%. This increase in SERP ranking has allowed Roadtrek to attract more visitors to their website and gain greater exposure within their industry. The MVP SearchMate℠ program has proven to be a valuable tool for Roadtrek in achieving their online marketing goals and increasing their overall business success.
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