New Website for Minneapolis PE Firm ShoreView Sets Sail


Founded in 2002, ShoreView is a Minneapolis-based private equity firm that has raised over $1.3 billion of committed capital across four funds and made over 41 platform investments. ShoreView partners with family or entrepreneur-owned companies across many sectors, including engineered products, distribution, industrial services, business services, healthcare, and niche consumer products.  Returning to MVP for its second site in six years, ShoreView wanted a dynamic website that would clearly and beautifully portray their 20+ year track record of partnering with family and entrepreneur-owned businesses to support investments in long-term, stable growth.


Video testimonials, an investor login and a page for podcasts boost user engagement and give visitors a taste of what it’s like to partner with a private equity firm that’s not an operator but supports management’s efforts at the board level. An inviting and serene MVP-designed and produced background header video featuring misty Minnesota lakefront imagery, dynamic deal statistics, and previews of such key site sections as recent investments, portfolio company case histories, team, testimonials and more make ShoreView’s homepage a calling card for private equity success. The flawlessly functioning site modernizes ShoreView’s image while maintaining consistent branding and presenting important information in synch with the latest trends in private equity website design.

Updates are a breeze with the MVP customized WordPress content management system (CMS) that can be learned by clients in as little as an hour. The new robust site is poised to expand as ShoreView’s role as premier private equity partner from sea to shining sea.


“We appreciate all the hard work, attention to detail and talent that went into making this remarkable reintroduction for ShoreView. Have to say our old site was good, but this one is really great! Looking forward to continuing our collaboration in the future and recommending MVP to assist our portfolio companies as well.”

Monica Stone, Chief Administrative Officer

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