CDFI Lender First Children’s Finance Selects MVP for Website Redesign

By MVP Marketing + Design | April 3, 2019

Minneapolis, April 3, 2019 – Digital agency MVP Marketing + Design is pleased to announce that nonprofit Community Development Financial Institution (CDFI) First Children’s Finance has selected MVP to partner with the company and completely redesign its website.

Based in Minneapolis and founded in 1991, First Children’s Finance (FCF) provides loans and business development assistance to high-quality childcare businesses serving low- and moderate-income families in communities in the Midwest and beyond.

The site transformation will improve the organization of information, create new landing pages and position FCF as a leader across markets in childcare business development. Visually, the site will effectively tell the story of FCF’s commitment to diversity and creating opportunity in the communities it serves through impactful images, streamlined copy and modernized fonts. The site will be built on the MVP TeamMate℠ WordPress Content Management System (CMS) allowing any FCF employee to efficiently manage page content, photos and videos without the need for outside HTML coding support.

Heidi Hagel-Braid, Chief Program Officer of First Children’s Finance, expressed her enthusiasm for a revolutionized web presence, “We were impressed with the work MVP has done for CRF USA, a fellow CDFI, as well as other nonprofits and we were seeking a partner that could capture our strategic vision, elevate our web presence and increase awareness of our organization and site traffic. We anticipate the new site will positively impact our brand presence and the way in which we communicate our solutions to a national audience of child care businesses, communities and system partners. We believe this investment in ourselves will ultimately increase the impact we have on the children, families, and communities we serve.”

Said MVP’s President and CEO Dick Weinrib, “We are immensely enjoying the web redesign process for FCF. This project furthers MVP’s commitment to creating success within the nonprofit sector after redesigning a website for CRF USA and working with .org’s such as Safe Passage, Common Hope, Achieve Minneapolis and others. We love working with organizations that make a difference here in the Midwest and throughout the country.”

The new website is expected to launch mid-summer 2019.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Chartwell, Hampton Farms, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

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