NYC-based PE Firm Argentum to Get Silver Lining with New MVP Website

By MVP Marketing + Design | April 1, 2019

Minneapolis, April 1, 2019 – Digital agency MVP Marketing + Design is pleased to announce that Argentum, a New York growth equity firm, has selected the MVP to design and develop a new website on the client’s behalf. The project scope also includes related digital marketing assets.

Argentum has 25 years of experience building industry-leading companies as a small business investment firm. From their Manhattan offices near the Flatiron building, they provide growth capital and strategic guidance to small, but rising technology-enabled, healthcare, and business services organizations. And they have closed over 180 acquisitions by portfolio companies.

The new web design will streamline navigation and will work as a credentialing tool for entrepreneurs and potential limited partners evaluating Argentum. As a standard MVP TeamMate℠ website development feature, the design will be responsive to cell phones and tablets to offer a seamless experience across virtually all browsers and devices.

MVP will build the custom site on the WordPress Content Management System (CMS) which will allow Argentum employees to make edits to the text, photos, videos and even create new pages with minimal training and without the need for outside HTML coding support.

Additionally, MVP will also modify Argentum’s logo for better use of screen real estate.

Said MVP’s President and CEO Dick Weinrib, “As a Minneapolis digital agency, we are again thrilled to be selected by another Manhattan-based private equity firm like Argentum. Given a plethora of digital agencies and website design firms in the New York metropolitan area, it’s clear that our Midwest location is no impediment when it comes to taking on not only regional but national assignments in the field of private equity website design. The MVP team looks forward to creating a new Argentum website that will radiate a sterling design and user experience that will give visitors an excellent first impression.”

The new website is expected to launch June 2019.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Chartwell, Hampton Farms, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

For more information please contact us at

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