New Northstar Capital Private Equity Website Aims High

By MVP Marketing + Design | January 7, 2021

Minneapolis, January 7, 2021 – MVP Marketing + Design, Inc. – an award-winning Minneapolis Digital Agency established in 1985 serving B2B and B2C clients regionally, nationally, and globally – is pleased to announce that it has launched a new MVP TeamPlate℠ website on behalf of Minneapolis-based private equity firm Northstar Capital.

Since its founding in 1993, Northstar Capital has been a trusted financing partner for lower middle market financial sponsors, business owners, and management teams. Guided by Midwestern values and over 25 years of investment experience, Northstar sought a distinctive and cost-effective site that would reflect its commitment to partnerships, range of solutions and professional yet personable team.

Despite the budget limitations that 2020 imposed on many private equity firms, Northstar didn’t want to compromise the distinctive design or flawless functionality associated with custom-tailored websites. Searching for the best possible value, the firm was drawn to MVP’s new and innovative MVP TeamPlate℠ WordPress website platform. Teamplate provides budget conscious options with the same high-standards as MVP’s custom-designed award-winners.

Leveraging a creative combination of Minnesota “Land of 10,000 Lakes” and “Mini-Apple” cityscape imagery, the site asserts streamlined User Experience (UX), dynamic deal statistics, and a three-variable current/realized industry and investment theme-based filter. Other enhancements include an MVP-customized backend content admin system that surpasses “out-of-the box” WordPress installs. The MVP team implemented SEO best practices to ensure that sub-debt CEOs and management teams find their way to the site. Showcasing Northstar’s lighter side, professional photos “mouse over” to whimsical team portraits.

This latest iteration of MVP’s flexible and customizable MVP TeamPlate℠ private equity website platform is sure to have stakeholders looking up to Northstar’s elevated status as a trusted, experienced, and committed financing partner.

Ethan Eid, principal at Northstar, gave a testimonial for the project. “We chose MVP to help us refresh our website because of their experience in the private equity industry as well as their unique MVP TeamPlate℠ offering. Our team is very happy with the final result!”

Said MVP CEO Dick Weinrib, “Northstar Capital’s new site is another step forward in our ongoing effort to offer Lower Middle Market Private Equity firms a choice between bespoke WordPress websites and the distinctive yet cost-effective MVP TeamPlate℠ alternative.  Given sites for a number of other private equity firms, we’ve proven that each MVP TeamPlate℠ site can project its own client-catching identity. Many thanks to Northstar for their confidence in our proven private equity website design capabilities and the MVP team.”

To learn more about the Northstar Capital website project, please click here.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design Firm that has served Midwest regional, national and international clients for over 35 years. Our smart, eye-catching  and award-winning work pushes marketing, design, and technology to the limits as we propel the brands and stories of our most valued partners.

We are passionate about creating brand equity for clients in such markets as Professional Services (Private Equity, Investment Banking and Law); B2B Products and Technology-Enabled Services (IT, FinTech, MarTech & EdTech); Healthcare & Medical Device; Manufacturing & Logistics; and CPG & Consumer Durables (Office Products, Housewares and Recreational Vehicles).

From the B2B and B2C divisions of Fortune 500 and Lower Middle Market companies to Private Equity Firms and Investment Banks, our “what’s next” mindset and “brand-to-web” technology solutions help clients build brands, promote products and services and deliver business growth. MVP has won over 30 industry creative awards (W3 Awards, Communicator Awards, Davey Awards, Hermes Awards and MARCOM Awards) in the last three years.

For more information please contact us at

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