Private Equity

Gemini is a Boston-based private investment firm with focus and flexibility. The firm, renowned for its investment in over 170 diversified U.S. companies, sought MVP’s expertise in revitalizing its website. A multi-segment generalist, Gemini’s aim was to showcase their dynamic investment strategy, encompassing LMM B2B and B2C manufacturers and service providers as well as healthcare companies. To provide the custom-quality “look and feel” of bespoke Private Equity websites but at a price-competitive value proposition, MVP employed its proven MVP TeamPlate℠ website design and development platform. This MVP-developed WordPress website platform blends the design advantages of custom-crafted websites with price, performance and ease-of-use benefits in contrast to SaaS solutions like SquareSpace and “off the shelf” WordPress themes. The result is an impressive, easy-to-use and maintain website that clients own – not rent. Key site features include an eye-catching Boston Harbor flyover video, intuitive navigation and specialized portfolio filters. The site reflects Gemini’s commitment to diversified growth and distinctively sets them apart as an approachable national leader in providing flexible debt and equity solutions through a clear and concise investment strategy.

Dallas-based healthcare private equity firm, Havencrest Capital Management, recognized the need to rejuvenate its digital presence to better reflect its dynamic approach and successful track record in the lower middle-market (LMM) sector. Led by the esteemed healthcare investor, Christopher W. Kersey, M.D., M.B.A., the firm wanted to create a “first impression buzz” that would echo its core values: Integrity, Transparency, Growth, Collaboration, Leadership, Relationships, and Results.

MVP took on the challenge, leveraging the MVP TeamMate℠ process to craft a website that is both visually captivating and functionally adept. The new site showcases Havencrest’s transactional healthcare competencies and the profound expertise of their blue-chip team, offering intuitive features such as a home page video, portfolio company filters, and direct links to their LinkedIn profile. Built on a “no-template” WordPress CMS platform, it allows for easy in-house management and updates, ensuring the site remains a powerful tool in supporting Havencrest’s ambitious goals in the healthcare investment banking landscape.

A dated, content heavy website made browsing difficult and slow. With a successful Buyout Fund in hand, Mason Wells, a Milwaukee-based private equity firm, needed a way to promote their services and success while intentionally connecting with business owners and intermediaries.

From a refreshed logo to clear, simple navigation, our work gave Mason Wells the look they needed to connect with people and promote their new fund and firm. We created unique, “choose your own adventure” business sector pages that individualized imagery for specific audiences to help keep visitors interested. Our clean iconography makes case studies dynamic, yet easy to browse and the print functionality on the team page gives clients a quick and simple way to stay in touch.

ShoreLine (Jacksonville) needed a self-managing website that would serve as a first and lasting introduction to visitors through use of distinctive imagery and flawless functionality that would deliver a great experience and spark further interaction and deal flow.

The new custom-tailored website’s enticing beachfront imagery strikes a balance between impressive and inviting. A customized and intuitive menu helps visitors navigate the site’s rich waters. Interior site pages boast photos that speak to the many sides of ShoreLine’s business and are unified with a soft blue gradient that matches the logo. The site also employs MVP’s unique application of the WordPress backend site administration tool, making timely content updates as easy as a day at the beach for ShoreLine’s marketing team.

MVP, in combination with its local partner 3D Digital, provided a joint combination of team member photography and videography featuring spontaneous team member interaction and heartfelt interviews conducted by MVP with ShoreLine’s portfolio company CEOs. These elements enable this leading Florida-based private equity firm to stand out regionally and nationally in a sea of mundane private equity websites.

MiddleGround Capital, operating from Lexington and NYC, teamed with MVP and its digital transformation program, MVP PortcoPro, to redefine the online presence of their Minneapolis-based precision plastics company, TPM. The project aimed to introduce TPM’s new brand identity and elevate market awareness with a state-of-the-art digital footprint. MVP conducted an extensive branding analysis to align with TPM’s long-term visions and market position, leading to the design of a fresh company logo and a bespoke MVP TeamMate website. The new site showcases TPM’s commitment to precision and innovation, featuring user-friendly navigation, animated video content, and dynamic calls-to-action, ensuring a seamless user experience across various devices including PCs, iPads®, iPhones®, and Android™ phones.

Enhanced with SEO best practices and visually stunning elements, the site serves as a robust resource for TPM’s precision molding solutions. It also includes a secure portal for intelligent requests for quotes (IRFQs), making it a principal destination for prospective clients. The redevelopment not only emphasizes TPM’s core values and culture through its visuals and fonts but also complements its expansion strategy by allowing employees to update and maintain content effortlessly using the WordPress CMS.

WePackItAll, an LA-based Akoya Capital portfolio company, is a leader in Health & Wellness custom filling and co-packaging solutions. The company sought to redefine its digital presence to accurately reflect its collaborative problem-solving expertise and unwavering commitment to quality. WPIA challenged MVP to modernize their existing website, emphasize strategic national services and appeal to health and wellness bulk manufacturers, brands, and products. A further goal was to make the site ADA and WCAG 2.2 compliant without compromising the website’s “look and feel.”

MVP leveraged its proprietary MVP TeamMate℠ website design methodology, which is based on the Waterfall method of software engineering. The new user-friendly WordPress CMS website simplifies content management administration and exudes clarity and sophistication, aligning with WePackItAll’s core values and service philosophy. It also features customer testimonials, an efficient contact system for inquiries and quotes, and is optimized for user navigability and SEO.

The result packs form and functionality together as the go-to destination for OEM stakeholders in contract packaging and fulfillment services.

JOBS Group (Houston), formerly JOBS-AMST, a platform portfolio company of private equity firm Keystone Capital (Chicago), sought a revamped site after the success of the MVP-redesigned website for Keystone. The leading Houston- and Dallas-based building services company wanted to showcase its decades of experience across such markets as skyscraper maintenance, window washing, waterproofing, elevator redesign, new construction and architectural-surface preventive maintenance. The problem, however, was that each of JOBS’ business units, including AMST and April Building Services, had their own identity, market specialty and geographic operating area. To unify messaging, JOBS tasked MVP with reinventing its brand and creating a new B2B website that would project its multifaceted presence throughout Texas and beyond.

The fully responsive website employs dramatic home page slider photography, clean and concise navigation and many CTAs (calls-to-action) encouraging visitor interaction. The easy to manage website was designed and built on MVP’s customized version of the WordPress CMS featuring a unique backend site administration system which exceeds the features and functionality of WordPress’s own out-of-the-box admin tool. Combining the MVP’s “design & build” creativity with SEO best practices, the new JOBS Group  website is bound to help this group of PE platform building services companies reach new heights.

In 2022, we collaborated with some of the industry’s top firms, including Svoboda Capital (Chicago, IL) as shown, Mason Wells (Chicago, IL), Brentwood Capital (Nashville, TN), R.L. Hulett (St. Louis, MO) and Wind Point Partners (Chicago, IL) to create high-impact home page and CEO portfolio company testimonials. Our in-house team understands the importance of creating videos that not only reflect the CEO’s and deal team’s success stories but bring them to life through compelling graphics and animation effects. Though it’s “have camera, will travel” when it comes to on-location shoots, our new Remote Video service, which we forged during the Pandemic, saves our clients time and money as it eliminates the need for crew travel. We simply send a kit consisting of a GoPro camera, desktop lighting and mic to the CEO, coach them remotely over Zoom, and they then return the kit to MVP for SD card extraction and post-production complete with all the graphic effects. Then on to the next CEO until we complete production and deliver the files–and a compelling online testimonial case history. Have a value creation plan worth sharing? Please contact us to learn how we can make it come to life.