Private Equity

Invest in your firm’s brand and website with a most valuable partner.


Private Equity and M&A Firm branding and custom website design that works.

Take advantage of our more than 20 years’ experience and proven MVP TeamMate℠ website design and development process to distinguish your firm with a secure, easy to manage website and associated digital marketing support. We’ve been a “most valuable partner” to many leading PE, sub-debt and M&A firms throughout North America with award-winning work for such clients as Cortec Group, River Associates, Merit Capital, Svoboda Capital, Shoreview, JZ Partners, Penfund, Dominus Capital, Prestwick Partners—and more. MVP has built its reputation as the “PE MVP” through creativity, technology expertise and an in-depth understanding of private capital market realities.

And should you have a portfolio company that could benefit from a highly affordable package of website design, branding, SEO, and Inbound/Content marketing services, contact us about our MVP PortcoPro℠ program. We’ll revitalize your investments with a new website and EBITDA generating digital marketing improvements without breaking the budget.

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Revamp your brand visually and verbally through our proven MVP BrandMate℠ process. We’ll revise your firm’s logo and regenerate its marketing DNA through a combination of our “form follows function” design process and our MVP Voice of Customer (VOC), Business and Brand Positioning Statements. Invest in a Brand Graphic Style and Tone of Voice Guide that will add value to your communications for years to come.

Custom Websites

For a remarkable design and flawless functionality there is no comparison between a custom MVP CMS website and off-the-shelf templated solutions. Consider our many PE partners who have enjoyed every step of our creative and collaborative MVP TeamMate℠ process. Through combination of affordable custom and stock photography (and videography) we’ll fulfill your vision and accomplish your goals with the type of distinctive website that has set MVP—and its clients—apart.

Digital Marketing

Buttress your new website with our comprehensive digital marketing and communication services. From a new pitch deck and one-pager to an HTML email template and search engine optimization, we’ll leverage your site imagery and generate as much as 1.5X to 2X year-over-year increase in organic site traffic, based on case history results. Partner up with MVP to discover how our integrated private capital digital marketing and communications services will make a difference.

“Demonstrating a deep knowledge and understanding of PE industry communications and our business and marketing requirements, MVP’s approach is far superior to the template-based and vulnerable solutions we saw from other agencies. They definitely lived up to their reputation as the ‘PE MVP’.”

David Schnadig, Managing Partner, Cortec Group

“We needed a full redesign of our website to make it more modern and functional. We chose MVP because of their experience in the private equity industry … we were very pleased with their performance. The team managed the project with a structured approach … Our new website is clean, functional and clearly conveys who we are and what we do. It’s also very easy to update through the tools MVP provided.”

Dennis Prado, Managing Partner, Main Street Capital

“The team at MVP was great!! They understood our business and what we needed from a new website, all of which was critical to making the project painless and productive. We are very happy with the results and believe that MVP’s creative, development and leadership skills generated just the image we need to portray to prospective clients. MVP has become the design firm of choice for those in the private equity and investment banking community who desire to partner with a firm that can hit the ground running.”

Fritz Richards, Partner, Prestwick Partners

Cortec Group


Searching for a distinctive approach to expressing their core competencies, while keeping security in mind, New York-based Cortec Group turned to MVP for their second consecutive website. Cortec’s goals included a sophisticated and easy-to-navigate site that would enhance their brand and connect to North American business owners and management teams. Additionally, they wanted to eliminate the potential for security breaches associated with both database-driven open source and .Net content management systems.

In response, MVP created a unique and professional site with a moving CEO testimonial video and custom photography. To address Cortec’s security concerns, our developers employed a static site generator approach which provides greater security than a traditional CMS. With a combination of innovative design, fluid navigation and intuitive user experience (UX), the site ensures the best interests of the firm and its stakeholders—and just received a Davey Award for its professional services creativity.

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Prestwick Partners


MVP’s digital design team welcomed the challenge and drove long with a new site employing bold calls-to-action, original typography and custom iconography. A rich color scheme, and MVP-photographed team portraits reflect the firm’s industrial market focus and entrepreneur-friendly demeanor.

Like other MVP TeamMate℠ websites that outperform others on mobile devices, the site loads fast, navigates effortlessly, and is highly secure. It also features an industry first: the transaction section enables staff to create tombstones with just a JPG logo rather compositing them in a time-consuming Photoshop process.

Built on a customized WordPress platform, the team can easily maintain the site by adding, deleting and manipulating content without knowledge of HTML or the risk of tampering with underlying code. Now with their new MVP site, Prestwick and its golf-loving I-bankers are way ahead of the game.

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Svoboda Capital


Svoboda Capital Partners is a Chicago-based private equity firm that invests in leading, multi-sector, middle market growth companies. SC needed a site that would differentiate its team, process and strategy from those of other capital providers for the benefit of business owners, management teams, intermediaries and limited partners. Given an existing static HTML-based site that was devoid of a content management system, non-responsive, difficult to navigate, and wasn’t using screen real estate effectively, a complete overhaul would go a long way to conveying their unique market positioning and setting apart them from other Chicago and national private capital firms.

Svoboda Capital Partners takes a “Principal investors, Principled Partners” way of doing business and MVP’s TeamMate℠ “form follows function” website design and development methodology appealed to their way of thinking. Now, SC’s new and distinctive CMS website not only fulfills its brand promise but breaks the mold in comparison to those of its friendly competitors. Action on the homepage, including dynamic deal statistics, efficient navigation, full-screen photography and substantial white space position the brand as friendly and trustworthy – smart and reliable partners who manage partner companies differently.

MVP’s on-location site photography enlivens multiple pages while homepage videography portrays the partners in authentic and lively collaboration. Iconic imagery interspersed throughout the site captures the firm’s place in bustling downtown Chicago. SC’s modern appearance is matched with sophisticated portfolio company filters, novel hover state animations and a rotating testimonial carousel that expertly guides visitors through their own online persona-based experience.

With minimal training, based on MVP’s customized WordPress development approach, which provides an easy-to-use backend admin area, team members can perform site updates independently: adding images, content and new pages, and even altering navigation as the firm grows. Taken as a whole, the principles embodied in MVP’s own TeamMate℠ process not only synched up with Svoboda’s own best practices but position the firm for greater success.

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Merit Capital Partners


Merit Capital, a leading, Chicago-based middle market Private Equity firm, which has raised over $2.2 billion in capital from an investor base, which includes insurance companies, large domestic and international pension funds, university endowments, family offices and high net worth individuals, acts as both a shareholder and lender. Investing with both management teams and independent sponsors, Merit required a well-balanced site that would support its flexible approach to investing equity capital and subordinated debt. Seeking to leverage their long-term and successful track record as a professional financial sponsor and partner, the firm asked MVP to revamp their dated site and enhance their unspoken value proposition.

To represent Merit Capital’s professional but approachable image, and way of doing business, MVP created a smart, streamlined site that directs visitors to calls-to-action through intuitive navigation. MVP refreshed the site’s visual identity by boldly leveraging the firm’s principle brand color: red. Then, through expertly designed filters, which help investors, intermediaries and business owners quickly find key information, the site delivers both visually and verbally.

Paying homage to Chicago’s vibrancy by leveraging Loop architectural landmarks, such the Chicago Board of Trade, and related area imagery, combined with portraiture of the firm’s partners and modern work spaces, the responsive, CMS and SEO optimized site is outfitted with detailed iconography and subtle animations to sustain user interest.

Expertly designed and transcending template-based solutions through MVP-customized front- and back-end functionality, Merit’s new site speaks volumes to the firm’s team, flexible liquidity and experienced partner status.

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Mason Wells


Connecting with clients and showing off an impressive portfolio is difficult. Using a dated, content heavy site makes that even harder. So Mason Wells came to MVP for a site that could help them connect with their audiences while effectively promoting their serves and success.

To give Mason Wells the professional look they need to promote their new fund, we refreshed everything from their logo to their navigation. Our team created special, “choose your own adventure” business sector pages that placed specialized imagery on the page to help keep specific audiences interested. We created clean iconography to make case studies powerful, yet simple to browse. To make it quick and easy for clients to stay in touch, we added print functionality on the team page.

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Roadtrek, a Former IOP Portfolio Company


Leading PE firms have selected MVP to improve the sales and profits of their portfolio companies through state-of-the-art responsive, website design and development. For example, Evanston, IL based Industrial Opportunity Partners, tapped MVP to create an impressive new site for Roadtrek – the North American leader in Class B motorhomes. With eye-catching consumer appeal and such functionality as a 22 variable “Build your own Roadtrek” van configurator, a multiple dealer locator tool, and US/Canada currency converter, this digital destination sets a high standard in responsive, WordPress CMS, e-Business websites. IOP subsequently sold Roadtrek to the Erwin Hymer Group, Europe’s leading motor home manufacturer. And MVP continues to provide site updates and SEO on the client’s behalf.

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Great Work For Great Clients

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