Private Capital

Invest in your brand and website with a most valuable partner.


Private Equity, M&A and Sub-Debt Websites that Work

Tap our more than 20 years’ of experience and proven MVP TeamMate℠ website process to distinguish your firm with a secure, easy to manage website and digital marketing support. We’ve been a “most valuable partner” to many leading PE, sub-debt and M&A firms throughout North America with award-winning work for clients like Cortec Group, River Associates, Merit Capital, Akoya Capital, Svoboda Capital, Shoreview, JZ Partners, Shoreline Equity Partners, The Halifax Group, Prestwick Partners—and more. We built our reputation as the “PE MVP” through creativity, technology expertise and a deep understanding of private capital marketing.

Become a Portfolio Company MVP with our MVP PortCoPro℠ Program

Have a portfolio company you’re readying for sale or that needs a suite of website design, branding and SEO/PPC services? Contact us about our MVP PortcoPro℠ program for either a discounted “one-off” or longer-term deferred payment basis. We can help revitalize your portfolio company with a new website and EBITDA-generating digital marketing without breaking the bank. See our Roadtrek case history below for a good example!



Revamp your brand visually and verbally through our proven MVP BrandMate℠ process. We’ll revise your firm’s logo and regenerate its marketing DNA through a combination of our “form follows function” design process and our MVP Voice of Customer (VOC), Business and Brand Positioning Statements. Invest in a Brand Graphic Style and Tone of Voice Guide that will add value to your communications for years to come.

Custom Websites

For a design and functionality there is no comparison between custom MVP CMS websites and templated solutions. Consider our many PE partners who have enjoyed our creative and collaborative MVP TeamMate℠ process. Through combination of affordable custom and stock photography (and videography) we’ll fulfill your vision and accomplish your goals with the type of distinctive website that has set MVP—and its clients—apart.

Digital Marketing

Build on the success of your new website with our comprehensive digital marketing and communication services. From a new pitch deck and one-pager to an HTML email template and search engine optimization, we’ll leverage your to generate as much as 1.5X to 2X year-over-year increase in organic site traffic, based on case history results. Partner with MVP to discover how our integrated private capital digital marketing and communications services make a difference.

“Demonstrating a deep knowledge and understanding of PE industry communications and our business and marketing requirements, MVP’s approach is far superior to the template-based and vulnerable solutions we saw from other agencies. They definitely lived up to their reputation as the ‘PE MVP’.”

David Schnadig, Managing Partner, Cortec Group

“We needed a full redesign of our website to make it more modern and functional. We chose MVP because of their experience in the private equity industry … we were very pleased with their performance. The team managed the project with a structured approach … Our new website is clean, functional and clearly conveys who we are and what we do. It’s also very easy to update through the tools MVP provided.”

Dennis Prado, Managing Partner, Main Street Capital

“The team at MVP was great!! They understood our business and what we needed from a new website, all of which was critical to making the project painless and productive. We are very happy with the results and believe that MVP’s creative, development and leadership skills generated just the image we need to portray to prospective clients. MVP has become the design firm of choice for those in the private equity and investment banking community who desire to partner with a firm that can hit the ground running.”

Fritz Richards, Partner, Prestwick Partners

“We were seeking to refresh our website and marketing collateral but had limited experience working with creative website design firms and didn’t really know where to start looking for a partner who could meet our unique needs.  Fortunately, we were introduced to MVP Marketing + Design through a friend of the firm who had previously worked with them on their own private equity firm website.  MVP took the time to understand our business and goals and they were able to craft a proposal that would deliver everything we were looking for at a very reasonable price. Through the design process, we developed an excellent partnership with MVP and their attention to detail and creative approach resulted in a mezzanine capital website that is truly one-of-a-kind. Thank you so much, we love it!”

Nathan A. Tokarz, Vice President of Business Development, Midwest Mezzanine Funds

“I just wanted to say thanks from the Shoreline Team for all the work on creating a great website. I know COVID-19 made this a longer project than normal but we are very pleased with the outcome. We have had a lot of good feedback on the website. Thank you very much!”

Ian Garland, Vice President, Shoreline Equity Partners

“Team MVP – thank all of you for your talent and the effort you invested in the new BCA website. All of us at BCA are very pleased with the finished product and feel it accurately coveys who we are as a firm. The clean, modern, sharp look is just great and the information is presented very effectively. We have enjoyed working with you and look forward to continuing our relationship.”

Tom Wylly, Senior Partner, Brentwood Capital Advisors

“The website exceeded our expectations, and we’ve received excellent feedback from stakeholders who have visited both the old and new site. It was a smooth process from start to finish.  We couldn’t be happier with our [MVP TeamPlate℠] website. It has everything we need with a customized look that we love and many advanced features. Many thanks to the MVP team!”

Bryan Donlin, Senior Vice President, CCG Advisors

“We chose MVP to help us refresh our website because of their experience in the private equity industry as well as their unique MVP TeamPlate℠ offering. Our team is very happy with the final result!”

Ethan Eid, Principal, Northstar Capital

“(MVP) really did a great job and I am thrilled with the outcome. Everyone on the MVP team has been highly professional. You guys are the best. I’d be pleased to serve as a reference for your firm.”

Randall Katz, President & Founder, RK Capital Partners

Mason Wells


A dated, content heavy website made browsing difficult and slow. With a successful Buyout Fund in hand, Mason Wells, a Milwaukee-based private equity firm, needed a way to promote their services and success while intentionally connecting with business owners and intermediaries.

From a refreshed logo to clear, simple navigation, our work gave Mason Wells the look they needed to connect with people and promote their new fund and firm. We created unique, “choose your own adventure” business sector pages that individualized imagery for specific audiences to help keep visitors interested. Our clean iconography makes case studies dynamic, yet easy to browse and the print functionality on the team page gives clients a quick and simple way to stay in touch.

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Beedie Capital Private Equity


Beedie Capital, a leading multi-strategy direct investment platform that manages the alternative investments for Beedie, the largest Family Office in Canada with over $1B in AUM, and one of British Columbia’s largest private companies, selected MVP to revitalize its brand and web presence.


Facing the challenge of standing out in a crowded private equity marketplace, Beedie Capital aimed to sharpen its brand identity and establish a clear and consistent communication strategy. To achieve this objective, MVP implemented its proven MVP BrandMate℠ process. Once business and brand architecture language were formulated, including the new “Institutional Expertise. Entrepreneurial DNA,” tagline, MVP transitioned to its MVP TeamMate℠ website design and development process. The result featuring striking and animated Vancouver scenic imagery, animated images and modern portfolio company display techniques enable Beedie to project its brand and web presence throughout North America.

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RA Capital Investment Bank


RA Capital is a distinguished investment bank headquartered in San Diego, California. The firm caters to the unique needs of private and family-owned businesses. The company specializes in representing clients in sell-side M&A transactions across a broad spectrum of industries in the lower middle-market (Deal value: $10M – $500M). Having facilitated over $60 billion in transactions over the past 30 years, RA Capital sought a new, distinct website to reflect its high-quality client service.

In close collaboration with the RACA team, MVP developed the site using the MVP TeamMate℠ website design and development process, which is derived from the waterfall method of software engineering. TeamMate helps businesses articulate their marketing, competitive, creative, and website requirements.

The new website provides a premium user experience for clients and referral sources, serving as a crucial “middle of the funnel” component in the sales process. The site allows team members to effortlessly upload webinars, transactions, team bios, client stories, news, and insights. Its distinctive “R”-shaped graphic container surrounds the homepage imagery, while unique mouse-over animations capture viewer interest.

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Shoreline Equity Partners


ShoreLine needed a self-managing website that would serve as a first and lasting introduction to visitors through use of distinctive imagery and flawless functionality that would deliver a great experience and spark further interaction and deal flow.

The new custom-tailored website’s enticing beachfront imagery strikes a balance between impressive and inviting. A customized and intuitive menu helps visitors navigate the site’s rich waters. Interior site pages boast photos that speak to the many sides of ShoreLine’s business and are unified with a soft blue gradient that matches the logo. The site also employs MVP’s unique application of the WordPress backend site administration tool, making timely content updates as easy as a day at the beach for ShoreLine’s marketing team.

MVP, in combination with its local partner 3D Digital, provided a joint combination of team member photography and videography featuring spontaneous team member interaction and heartfelt interviews conducted by MVP with ShoreLine’s portfolio company CEOs. These elements enable this leading Florida-based private equity firm to stand out regionally and nationally in a sea of mundane private equity websites.

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Brentwood Capital Advisors


Based just outside Nashville, aka Music City USA, BCA provides world-class investment banking and M&A advisory to healthcare services, healthcare technology and business services companies. The premier independent investment bank approaches every project uniquely with guidance tailored to each individual client. Seeking a complete revamp of their earlier site, BCA turned to MVP for an investment bank website design that would be expansive, impressive and one of a kind to match the breadth and depth of their expertise.

MVP built the site to function as flawlessly as it looks. The MVP TeamMate℠ custom design and development process makes the site more interactive and targeted to each user. For example, filters for “service type” and “sector” enable visitors to see exactly what they are looking for on BCA’s robust transactions page, which features MVP’s easy to use tombstone maker in place of time consuming and cumbersome Photoshop methods.

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Midwest Mezzanine Funds


With a former site that did not offer the styling and flexibility needed to make quick and easy content updates, Midwest Mezzanine Funds sought a creative and affordable solution that could be implemented quickly and efficiently. Turning to MVP for its award-winning expertise in private equity and mezzanine debt branding and website design, MMF’s partners agreed that an MVP TeamPlate website would fit the bill for their audiences of private equity firms, independent sponsors, family offices and management teams while delivering flawless functionality through MVP’s customized and easy-to-use and administer WordPress content management system.

The site’s customized homepage reflects the qualities that make Midwest Mezzanine so successful in the Windy City junior capital market —and nationally. From the inspiring Chicago skyline imagery to the sublime use of the firm’s distinctive yellow trade dress, MVP projected a modern and efficient look that holds its own with the best the industry has to offer. The site functions as well on mobile devices as it does on desktop, augmented by features such as dynamic deal statistics; multi-filter current, realized and sector portfolios; and an SEO-friendly content structure.

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Merit Capital Partners


Chicago-based middle market Private Equity firm, Merit Capital has raised over $2.2 billion in capital from investors including insurance companies, large domestic and international pension funds, family offices and more. Acting as both a shareholder and lender, Merit invests with both management teams and independent sponsors. The company required a well-balanced site that would support its flexible approach to investing equity capital and subordinated debt.

Seeking to leverage their long-term and successful track record as a professional financial sponsor and partner, the firm asked MVP to revamp their site and enhance their unspoken value proposition. The response: a smart, streamlined site that directs visitors to calls-to-action through intuitive navigation. MVP also elevated Merit’s identity by not only leveraging workplace imagery but incorporating expertly designed filters, which help investors, intermediaries and business owners easily access needed information.

Expertly designed and transcending template-based solutions, the new MVP website speaks volumes to the firm’s team, flexible liquidity and experienced partner status.

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Northstar Capital Partners


Northstar sought a distinctive yet cost-effective site that would reflect its commitment to partnerships, range of solutions and professional yet personable team. The firm was drawn to MVP’s new and innovative MVP TeamPlate℠ WordPress website platform, which is based on the code derived from many of MVP’s custom-designed award-winners.

Leveraging a creative combination of both Minnesota “Land of 10,000 Lakes” and “Mini-Apple” cityscape imagery, the site asserts streamlined User Experience (UX), dynamic deal statistics, and a three-variable current/realized, industry and investment theme-based filter. Other enhancements include an MVP-customized backend content admin system that surpasses “out-of-the box” WordPress installs. The MVP team implemented SEO best practices to ensure that starry-eyed sub-debt and equity CEOs and management teams find their way to the site. Showcasing Northstar’s human capital, professional photos “mouse over” to whimsical team portraits and contact information.

This latest iteration of MVP’s flexible and customizable MVP TeamPlate℠ private equity website platform is sure to set Northstar and its trusted, experienced, and committed financing partners on the course to Lower Middle Market deal flow.

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Cortec Group


Searching for a distinctive approach to expressing their core competencies, while keeping security in mind, New York-based Cortec Group turned to MVP for their second consecutive website. Cortec’s goals included a sophisticated and easy-to-navigate site that would enhance their brand and connect to North American business owners and management teams. Additionally, they wanted to eliminate the potential for security breaches associated with both database-driven open source and .Net content management systems.

In response, MVP created a unique and professional site with a moving CEO testimonial video and custom photography. To address Cortec’s security concerns, our developers employed a static site generator approach which provides greater security than a traditional CMS. With a combination of innovative design, fluid navigation and intuitive user experience (UX), the site ensures the best interests of the firm and its stakeholders—and just received a Davey Award for its professional services creativity.

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JOBS AMST, a Former IOP Portfolio Company


JOBS Group, formerly JOBS-AMST, a platform portfolio company of private equity firm Keystone Capital (Chicago), sought a revamped site after the success of the MVP-redesigned website for Keystone. The leading Houston- and Dallas-based building services company wanted to showcase its decades of experience across such markets as skyscraper maintenance, window washing, waterproofing, elevator redesign, new construction and architectural-surface preventive maintenance. The problem, however, was that each of JOBS’ business units, including AMST and April Building Services, had their own identity, market specialty and geographic operating area. To unify messaging, JOBS tasked MVP with reinventing its brand and creating a new B2B website that would project its multifaceted presence throughout Texas and beyond.

The fully responsive website employs dramatic home page slider photography, clean and concise navigation and many CTAs (calls-to-action) encouraging visitor interaction. The easy to manage website was designed and built on MVP’s customized version of the WordPress CMS featuring a unique backend site administration system which exceeds the features and functionality of WordPress’s own out-of-the-box admin tool. Combining the MVP’s “design & build” creativity with SEO best practices, the new JOBS Group  website is bound to help this group of PE platform building services companies reach new heights.

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Roadtrek, a Former IOP Portfolio Company


Leading PE firms have selected MVP to improve the sales and profits of their portfolio companies through state-of-the-art responsive, website design and development. For example, Evanston, IL based Industrial Opportunity Partners, tapped MVP to create an impressive new site for Roadtrek – the North American leader in Class B motorhomes which MVP recently updated on behalf of Roadtrek’s current parent company, Rapido Group (France). With eye-catching consumer appeal and such functionality as a 22 variable “Build your own Roadtrek” van configurator, a multiple dealer locator tool, and US/Canada currency converter, this digital destination sets a high standard in responsive, WordPress CMS, e-Business websites.

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MVP BrandMate℠ Messaging


Giving Voice to Clients and their Stakeholders to Distinguish these Firms. MVP excels in helping private capital firms articulate their brand messaging and unify their corporate communications through its MVP BrandMate℠ process. Based on a combination of internal and external (Voice of Customer) stakeholder interviews, competitive website and business and brand architecture statement formulation, our marketing team applied the MVP BrandMate℠ process to formulate the verbal and visual brand scaffolding of such leading private equity, investment bank and real estate equity firms as  Beedie Capital (Vancouver, BC), R.L. Hulett (St. Louis, MO) and Mortar Group (New York City, NY), respectively. If it’s time to tell your story in a new and more vibrant manner, we look forward to discussing how our MVP BrandMate℠ process can revitalize your messaging and help you attract the stakeholders you’re seeking whether they be CEOs and management teams, intermediaries, investors or new employees. Click here to learn more.

Video Production


From Onsite to Remote Video, We Bring Portco CEO Stories and Case Histories to Life. In 2022, we collaborated with some of the industry’s top firms, including Svoboda Capital (Chicago, IL) as shown, Mason Wells (Chicago, IL), Brentwood Capital (Nashville, TN), R.L. Hulett (St. Louis, MO) and Wind Point Partners (Chicago, IL) to create high-impact home page and CEO portfolio company testimonials. Our in-house team understands the importance of creating videos that not only reflect the CEO’s and deal team’s success stories but bring them to life through compelling graphics and animation effects. Though it’s “have camera, will travel” when it comes to on-location shoots, our new Remote Video service, which we forged during the Pandemic, saves our clients time and money as it eliminates the need for crew travel. We simply send a kit consisting of a GoPro camera, desktop lighting and mic to the CEO, coach them remotely over Zoom, and they then return the kit to MVP for SD card extraction and post-production complete with all the graphic effects. Then on to the next CEO until we complete production and deliver the files–and a compelling online testimonial case history. Have a value creation plan worth sharing? Please contact us to learn how we can make it come to life.

Brentwood Capital Advisors SEO Results

Total Website Traffic +75%

Brentwood Capital Advisors is a Nashville-based investment bank providing M&A, recapitalization, divestiture, and growth capital advice to middle market healthcare providers. The MVP SearchMate℠ SEO program boosted Brentwood’s website traffic by optimizing key search terms, phrases, and technical meta data.

Midwest Mezzanine SEO Results

Organic Search Traffic +25%

Chicago-based Midwest Mezzanine Funds (MMF) provides junior capital for private equity acquisitions in manufacturing, distribution, and services sectors. MVP designed and enhanced MMF's website using its SEO program, MVP SearchMate℠, increasing its search engine visibility and relevant traffic by targeting market-focused keywords, resulting in new investor leads.

Mortar Group SEO Results

Domain Trust Flow +33%

Mortar Group, a New York-based investment firm, specializes in high-return multifamily real estate investments. Following a website redesign and domain name change, MVP's SearchMate℠ helped improve the search engine friendliness, credibility of the new domain, and trust flow of Mortar's website through link-building tactics that focused on acquiring high-quality, relevant backlinks from trustworthy sites. The result was an increase in search engine visibility, rankings, and traffic to the site.

Great Work For Great Clients

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