MVP 2023 Year in Review
Check Out these Award-Winning and Trendsetting Private Capital websites that set MVP — and our Clients — Apart
The MVPs of Private Capital: Top Private Equity, Portco and I-Bank Sites Made 2023 a Winning Year for MVP and its Clients
Interested in boosting your online presence? Contact us for a Complimentary Website and SEO readiness assessment and discover how you can rank higher in the SERPs and attract the right clients.
MVP Marketing + Design, a Minneapolis & Boston digital agency, launched six new Private Equity/Portco and two new Investment Bank websites in 2023. During the year, MVP became a new or sustaining Most Valuable Partner to the following organizations:
Assam Companies, Beedie Capital, Comvest Partners, Courseview Capital, Gemini Investors, GulfStar Group, Green Mill Capital, Havencrest, Optimatum, Praxess Capital, RA Capital, Republic Capital, ShoreView, MiddleGround, Walnut Grove, Akoya Capital, Woodward Park Partners
Six New PE and Two New I-Bank Sites Made MVP 2023 a Winning Year…Six More Private Capital Brand-to-Web Projects On Deck for Spring 2024
As showcased below, MVP was pleased to announce the launch of six new 2023 private equity websites for Havencrest Capital Management (Nashville), ShoreView (Minneapolis), Gallant Capital (Los Angeles), Beedie Capital (Vancouver), Gemini Investors (Boston) and WePackItAll, an Akoya Capital (Chicago) Health & Wellness portco. Notable I-bank site launches included RA Capital (San Diego) and Woodward Park Partners (Detroit), our latest. Additionally, MVP initiated six new private capital sites and branding projects that will debut this Spring.
MVP TeamMate℠ and MVP TeamPlate℠ Websites Demonstrated our Bench Strength
Whether our clients selected a custom-tailored MVP TeamMate℠ WordPress website – which begins with a blank canvas limited only by the imagination – or opted for our cost-effective MVP TeamPlate℠ solution, clients agree that MVP not only fulfilled but exceeded expectations (see testimonials below).
And the Awards Keep on Coming…
Throughout the year, MVP continued to win accolades for its work on behalf of both its PE and M&A firm clients. We were pleased to announce that our recent private equity websites for Gallant Capital (San Diego) and ShoreView (Minneapolis) received 2023 Marcom Gold Awards. Beedie Capital (Vancouver) also received Gold at the 2023 Hermes Awards and our distinctive I-Bank site for RA Capital (San Diego) received Honorable Mention
Thanks to all of our clients (new and recurring) who helped make 2023 a winning year. As we say at MVP, “We look good when you look great,” so please contact us to learn more and receive your FREE Website and SEO readiness assessment. We hope it will be the first step to making your business and brand “invaluable.”
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50+Private Capital Websites Hosted |
Projects Launched and Started during 2023
MVP TeamMate℠ Custom-Tailored Websites
The Best of Form and Functionality through Bespoke Website Design
In 2023, MVP consistently delivered exceptional, full-stack custom-designed websites to PE firms and I-banks with demanding, interlaced and significant content requirements. Notable examples included PE healthcare firm Havencrest (Dallas), PE generalists ShoreView (Minneapolis), Gallant Capital (Los Angeles), Beedie Capital (Vancouver), and Akoya’s WePackItAll (Los Angeles) Health & Wellness contract packaging portfolio company, an MVP PortcoPro℠ project. Likewise, our launch of I-Bank RA Capital (San Diego) further demonstrated our commitment to integrating distinctive design with complex content constraints. If you’re seeking truly bespoke design that will differentiate your firm from other while being exceptionally easy to manage and update, please contact us to learn more.
MVP TeamPlate℠ Websites
Realizing Near Custom-Tailored Website Quality through MVP’s WordPress Website Innovation
Throughout the year, both established and start-up private equity and M&A advisory firms turned to MVP for our increasingly popular MVP TeamPlate℠ WordPress website platform. This proven alternative to fully custom-tailored websites and SaaS platforms like SquareSpace enables clients to maximize their budgets without sacrificing either distinctive design or functionality. For example, our work on behalf of long-established PE firm Gemini Investors (Boston) demonstrated our ability to leverage the best of both worlds to create a seamless “form follows function” approach relatively comparable to custom-tailored websites costing significantly more. Likewise, our eye-catching MVP TeamPlate℠ sister site for start-up investment bank Woodward Park Partners (Detroit) fulfilled similar objectives. Both MVP TeamPlate℠ projects reflect our innate ability to deliver customized design, efficient navigation, and CMS ease-of-use rapidly and affordably. If you need what the MVP TeamPlate℠ platform offers, please contact us to learn more.
Video Integration
Encouraging Visitor Interaction through Website Header and CEO Portfolio Company Video
Encouraging Visitor Interaction through Website Header and CEO Portfolio Company Video
Captivating Audiences with Dynamic Video Headers and CEO Video Testimonials. In 2023, MVP harnessed the power of visual storytelling by incorporating video headers into many projects significantly enhancing user experience (UX). Notable implementations included private equity firms Gemini, Havencrest, and ShoreView, and such I-banks as Woodward Park, among others. ShoreView’s unique cinemagraph approach, featuring misty Minnesota lakefront imagery was particularly evocative, beautifully reflecting the firm’s essence. These video headers are strategic tools that set the tone, convey brand identity, and instantly engage users, demonstrating MVP’s ability to create immersive and engaging digital experiences. Pioneered in 2022 and perfected in 2023, MVP’s CEO and Deal Team Video Testimonial offering, which helps private capital firms cost-effectively convey their exit stories and value creation plans, will soon debut with the launch of Wind Point Partners’ (Chicago) new website featuring three exit videos and one sector video comprised of 20 portfolio company CEO and WPP deal team member interviews (and amplified with B-roll video and animated statistics). Please contact us to learn more about MVP’s onsite and remote (and lower cost) video production services.
Private Equity Pitch Deck and Investor Communications Support
Engaging and Informing Management Teams and Investors through Pitch Decks, GP and LPAC Presentations
In 2023, MVP continued to be a go-to resource for both PE pitch deck and comprehensive investor presentation support. We helped firms effectively convey their unique strategies and successes through engaging, informative, and brand-reflective presentations. For Plexus Capital (Raleigh, NC) we again created fresh GP and LPAC presentations. Our design team utilizes best practices such as information flow, visual hierarchy, data visualization, and strategic messaging reiteration to create clear and cogent imagery and messaging that will capture and hold investor and portfolio company management attention alike. Our dedication to crafting professional and impactful communication tools ensures each client interaction is not just informative but also leaves a lasting impression, reinforcing our clients’ positions in the competitive market. Whether you’re considering refreshing your firm’s pitch deck or require proven investor presentation creativity with data visualization, please visit our investor presentation landing page or better, contact us to learn more about MVP investor presentation services.
MVP BrandMate℠ Messaging
Giving Voice to Stakeholders through Visual and Verbal Branding
MVP excels in helping private capital firms articulate their brand messaging and unify their corporate communications through its MVP BrandMate℠ process. Based on a combination of internal and external (Voice of Customer) stakeholder interviews, competitive website and business and brand architecture statement formulation, during 2023 our marketing team applied the MVP BrandMate℠ process to formulate the verbal and visual brand scaffolding of such leading private equity and real estate equity firms as Beedie Capital (Vancouver, BC), Praxess Capital (Nashville) and Assam Companies (Sioux Falls), the latter two of whose websites are launching soon. If it’s time to tell your story in a new and more vibrant manner, we look forward to discussing how our MVP BrandMate℠ process can revitalize your messaging and help you attract the stakeholders you’re seeking whether they be CEOs and management teams, intermediaries, investors or new employees. Click here to contact us.
MVP BrandMate℠ Corporate Logo Creation & Development
New Identities to Distinguish New Firms and Platforms
MVP’s expert design team is celebrated for their ability to craft award-winning visual identity solutions for private capital firms. In 2023, and in parallel with their new soon to launch websites, we helped TPM (Minneapolis), an Akoya Capital (Chicago) portfolio company and Assam Companies (Sioux Falls), a real estate equity firm, modernize their brand identities through our logo redesign services. We worked closely with these firms to understand their mission, vision, and values and leveraged this information to create corporate identities that reflect their brand personalities. If you’re contemplating a new website, it may be advantageous to introduce a new logo. Please click here to view our logo gallery and contact us to learn more.
Brentwood Capital Advisors SEO Results
Total Website Traffic +75%
Brentwood Capital Advisors is a Nashville-based investment bank providing M&A, recapitalization, divestiture, and growth capital advice to middle market healthcare providers. The MVP SearchMate℠ SEO program boosted Brentwood’s website traffic by optimizing key search terms, phrases, and technical meta data.
Midwest Mezzanine SEO Results
Organic Search Traffic +25%
Chicago-based Midwest Mezzanine Funds (MMF) provides junior capital for private equity acquisitions in manufacturing, distribution, and services sectors. MVP designed and enhanced MMF's website using its SEO program, MVP SearchMate℠, increasing its six-month search engine visibility and relevant traffic by targeting market-focused keywords, resulting in new investor leads.
Mortar SEO Results
Domain Trust Flow +33%
Mortar, a New York-based private equity firm, specializes in high-return and risk-adjusted multifamily real estate investments. Following a website redesign and domain name change, MVP's SearchMate℠ helped improve the search engine friendliness, credibility of the new domain, and trust flow of Mortar's website through link-building tactics that focused on acquiring high-quality, relevant backlinks from trustworthy sites. The result was a substantial YOY increase in search engine visibility, rankings, and website traffic. MVP also provides Mortar with PPC support as well.