MVP 2023 Year in Review

Check Out these Award-Winning and Trendsetting Private Capital websites that set MVP — and our Clients — Apart


The MVPs of Private Capital: Top Private Equity, Portco and I-Bank Sites Made 2023 a Winning Year for MVP and its Clients

Interested in boosting your online presence? Contact us for a Complimentary Website and SEO readiness assessment and discover how you can rank higher in the SERPs and attract the right clients.

MVP Marketing + Design, a Minneapolis & Boston digital agency, launched six new Private Equity/Portco and two new Investment Bank websites in 2023. During the year, MVP became a new or sustaining Most Valuable Partner to the following organizations:

Assam Companies, Beedie Capital, Comvest Partners, Courseview Capital, Gemini Investors, GulfStar Group, Green Mill Capital, Havencrest, Optimatum, Praxess Capital, RA Capital, Republic Capital, ShoreView, MiddleGround, Walnut Grove, Akoya Capital, Woodward Park Partners


Six New PE and Two New I-Bank Sites Made MVP 2023 a Winning Year…Six More Private Capital Brand-to-Web Projects On Deck for Spring 2024

As showcased below, MVP was pleased to announce the launch of six new 2023 private equity websites for Havencrest Capital Management (Nashville), ShoreView (Minneapolis), Gallant Capital (Los Angeles), Beedie Capital (Vancouver), Gemini Investors (Boston) and WePackItAll, an Akoya Capital (Chicago) Health & Wellness portco. Notable I-bank site launches included RA Capital (San Diego) and Woodward Park Partners (Detroit), our latest. Additionally, MVP initiated six new private capital sites and branding projects that will debut this Spring.


MVP TeamMate℠ and MVP TeamPlate℠ Websites Demonstrated our Bench Strength

Whether our clients selected a custom-tailored MVP TeamMate℠ WordPress website – which begins with a blank canvas limited only by the imagination – or opted for our cost-effective MVP TeamPlate℠ solution, clients agree that MVP not only fulfilled but exceeded expectations (see testimonials below).


And the Awards Keep on Coming…

Throughout the year, MVP continued to win accolades for its work on behalf of both its PE and M&A firm clients. We were pleased to announce that our recent private equity websites for Gallant Capital (San Diego) and ShoreView (Minneapolis) received 2023 Marcom Gold Awards. Beedie Capital (Vancouver) also received Gold at the 2023 Hermes Awards and our distinctive I-Bank site for RA Capital (San Diego) received Honorable Mention

Thanks to all of our clients (new and recurring) who helped make 2023 a winning year. As we say at MVP, “We look good when you look great,” so please contact us to learn more and receive your FREE Website and SEO readiness assessment. We hope it will be the first step to making your business and brand “invaluable.”


Private Equity and Alternative Investment Websites


Investment Banking & M&A Websites


PE Portfolio Company Websites


Real Estate Finance & RIA Websites


CEO Portco & Sector Testimonial Videos


MVP BrandMate℠ Brand Architecture &
Corporate Identity Projects


Private Capital Websites Hosted

Projects Launched and Started during 2023

“Our sincere thanks to you and the team for getting this up and running in such a short amount of time. The site looks great and fits our needs perfectly. We are very impressed with the design and the navigation is seamless. Thank you for making the entire process so easy. We look forward to working with MVP in the future.”

Nick DeCroo, Director, Woodward Park Partners

“On behalf of Chris Kersey (our CEO) and myself, we’d like to thank y’all for the great work MVP provided to design, build and launch our impressive (Healthcare M&A) website. I’m sure we’ll be adding new content and features moving forward. Again, we appreciate your efforts and the way in which your team handled the project. It was just great.”

Ryan Panyard, Senior Fund Accountant (Project Lead), Havencrest Capital Management

“We appreciate all the hard work, attention to detail and talent that went into making this remarkable reintroduction for ShoreView. Have to say our old site was good, but this one is really great! Looking forward to continuing our collaboration in the future and recommending MVP to assist our portfolio companies as well.”

Monica Stone, Chief Administrative Officer, ShoreView

“Awesome job launching our website! Thanks so much. We are so happy with it!”

Karen Parks, Principal, Gallant Capital

“Everything looks great and (the site) works perfectly.”

Lauren Sinai, Director of Marketing, Comvest Partners

“The results of our partnership with MVP are truly exceptional. The comprehensive brand overhaul and custom-built website have enabled us to present a cohesive and authentic brand that truly resonates with our current and prospective portfolio companies, investors, and other stakeholders. The MVP team was easy to work with and met our budget expectations.”

David Bell, Managing Director, Beedie Capital

“The MVP team did a great job of not only redesigning our website but in helping us articulate our mission, vision and values. Their ability to provide an outstanding combination of visual and verbal imagery and messaging really helps set us apart from our competitors and sets them apart from the other marketing firms we interviewed. We’re pleased to recommend MVP to other I-Banks and Private Equity firms seeking the “best of the best.”

Trevor Hulett, Managing Director, R.L. Hulett

“The site is fantastic! We knew we had a tight timeline and a lot to accomplish. MVP gave us the best of both worlds: A fast time to launch and all the features we needed. The collaboration process was professional and productive. Couldn’t be happier with how it all came together. We appreciate MVP’s excellent work.”

Chris Hart, Managing Partner, Keswick Partners

“The site [looks] very good and [is] something we can all be proud of.”

Eliot Peters, Managing Partner, RA Capital

“Our new website highlights our expertise in mergers and acquisitions and showcases the team, our focus, and our experience in a way that resonates with viewers.  The MVP team was fantastic throughout the redesign process, and the resulting website has been a homerun!”

Tom Wylly, Senior Partner, Brentwood Capital Partners

“Although they’re about 1,200 miles west of us, MVP built us a great website that more than meets our expectations. We researched and interviewed many other New York based website design and branding firms, and we chose to work with MVP. Now that they’ve completed our site (on time and on budget), we’re looking forward to the next phase of our project through additional projects such as content development, investor and how-to videos, PPC advertising, SEO and more. The process with MVP exceeded our expectations.”

Anthony Morena, Principal, Mortar Group

“Fantastic. Looks great. Big day for the firm. Thank you again for all the work from the MVP team.”

Jay Radtke, Senior Managing Director, Mason Wells

“Seeking to refresh our website and marketing collateral but having limited experience with website design firms, we didn’t know where to start. Fortunately, we were introduced to MVP through a friend of the firm who had previously worked with them on their own private equity website. MVP took the time to understand our business and crafted a proposal to deliver everything we were seeking at a very reasonable price. Their partnership, attention to detail, and creative approach resulted in a mezzanine capital website that’s truly one-of-a-kind.”

Nathan A. Tokarz, VP of Business Development, Midwest Mezzanine Funds

“The website exceeded our expectations, and we’ve received excellent feedback from stakeholders who have visited both the old and new site. It was a smooth process from start to finish.  We couldn’t be happier with our MVP TeamPlate℠ website. It has everything we need with a customized look that we love and many advanced features. Many thanks to the MVP team!”

Bryan Donlin, Senior Vice President, CCG Advisors

“(MVP) really did a great job and I am thrilled with the outcome. I am an investor in a couple of companies and both need new websites and I will let you know what we can do to have you update them. Everyone on the MVP team has been highly professional. You guys are the best. I’d be pleased to serve as a reference for your firm.”

Randall Katz, President & Founder, RK Capital

“The MVP team came through again with another well designed private equity platform company website, which they tackled, no less, over the holiday season. We appreciate the new corporate brandmark they designed along with the Integra website’s smart design, efficient functionality, and ease of use. Based on our repeated work with them since 2016, they are a highly valued partner for brand-to-web design, development, and digital marketing support.”

Jason Van Zant, Managing Director, Keystone Capital, Integra Testing

“I just wanted to say thanks from the Shoreline Team for all the work on creating a great website. I know COVID-19 made this a longer project than normal but we are very pleased with the outcome. We have had a lot of good feedback on the website. Thank you very much!”

Ian Garland, Vice President, Shoreline Equity Partners

“We chose MVP to help us refresh our website because of their experience in the private equity industry as well as their unique MVP TeamPlate℠ offering. Our team is very happy with the final result!”

Ethan Eid, Principal, Northstar Capital

MVP TeamMate℠ Custom-Tailored Websites
The Best of Form and Functionality through Bespoke Website Design

In 2023, MVP consistently delivered exceptional, full-stack custom-designed websites to PE firms and I-banks with demanding, interlaced and significant content requirements. Notable examples included PE healthcare firm Havencrest (Dallas), PE generalists ShoreView (Minneapolis), Gallant Capital (Los Angeles), Beedie Capital (Vancouver), and Akoya’s WePackItAll (Los Angeles) Health & Wellness contract packaging portfolio company, an MVP PortcoPro℠ project. Likewise, our launch of I-Bank RA Capital (San Diego) further demonstrated our commitment to integrating distinctive design with complex content constraints. If you’re seeking truly bespoke design that will differentiate your firm from other while being exceptionally easy to manage and update, please contact us to learn more.

MVP TeamPlate℠ Websites
Realizing Near Custom-Tailored Website Quality through MVP’s WordPress Website Innovation

Throughout the year, both established and start-up private equity and M&A advisory firms turned to MVP for our increasingly popular MVP TeamPlate℠ WordPress website platform. This proven alternative to fully custom-tailored websites and SaaS platforms like SquareSpace enables clients to maximize their budgets without sacrificing either distinctive design or functionality. For example, our work on behalf of long-established PE firm Gemini Investors (Boston) demonstrated our ability to leverage the best of both worlds to create a seamless “form follows function” approach relatively comparable to custom-tailored websites costing significantly more. Likewise, our eye-catching MVP TeamPlate℠ sister site for start-up investment bank Woodward Park Partners (Detroit) fulfilled similar objectives. Both MVP TeamPlate℠ projects reflect our innate ability to deliver customized design, efficient navigation, and CMS ease-of-use rapidly and affordably. If you need what the MVP TeamPlate℠ platform offers, please contact us to learn more.

Video Integration
Encouraging Visitor Interaction through Website Header and CEO Portfolio Company Video

Encouraging Visitor Interaction through Website Header and CEO Portfolio Company Video
Captivating Audiences with Dynamic Video Headers and CEO Video Testimonials. In 2023, MVP harnessed the power of visual storytelling by incorporating video headers into many projects significantly enhancing user experience (UX). Notable implementations included private equity firms Gemini, Havencrest, and ShoreView, and such I-banks as Woodward Park, among others. ShoreView’s unique cinemagraph approach, featuring misty Minnesota lakefront imagery was particularly evocative, beautifully reflecting the firm’s essence. These video headers are strategic tools that set the tone, convey brand identity, and instantly engage users, demonstrating MVP’s ability to create immersive and engaging digital experiences. Pioneered in 2022 and perfected in 2023, MVP’s CEO and Deal Team Video Testimonial offering, which helps private capital firms cost-effectively convey their exit stories and value creation plans, will soon debut with the launch of Wind Point Partners’ (Chicago) new website featuring three exit videos and one sector video comprised of 20 portfolio company CEO and WPP deal team member interviews (and amplified with B-roll video and animated statistics). Please contact us to learn more about MVP’s onsite and remote (and lower cost) video production services.

Private Equity Pitch Deck and Investor Communications Support
Engaging and Informing Management Teams and Investors through Pitch Decks, GP and LPAC Presentations

In 2023, MVP continued to be a go-to resource for both PE pitch deck and comprehensive investor presentation support. We helped firms effectively convey their unique strategies and successes through engaging, informative, and brand-reflective presentations. For Plexus Capital (Raleigh, NC) we again created fresh GP and LPAC presentations. Our design team utilizes best practices such as information flow, visual hierarchy, data visualization, and strategic messaging reiteration to create clear and cogent imagery and messaging that will  capture and hold investor and portfolio company management attention alike. Our dedication to crafting professional and impactful communication tools ensures each client interaction is not just informative but also leaves a lasting impression, reinforcing our clients’ positions in the competitive market. Whether you’re considering refreshing your firm’s pitch deck or require proven investor presentation creativity with data visualization, please visit our investor presentation landing page or better, contact us to learn more about MVP investor presentation services.

MVP BrandMate℠ Messaging
Giving Voice to Stakeholders through Visual and Verbal Branding

MVP excels in helping private capital firms articulate their brand messaging and unify their corporate communications through its MVP BrandMate℠ process. Based on a combination of internal and external (Voice of Customer) stakeholder interviews, competitive website and business and brand architecture statement formulation, during 2023 our marketing team applied the MVP BrandMate℠ process to formulate the verbal and visual brand scaffolding of such leading private equity and real estate equity firms as Beedie Capital (Vancouver, BC), Praxess Capital (Nashville) and Assam Companies (Sioux Falls), the latter two of whose websites are launching soon.  If it’s time to tell your story in a new and more vibrant manner, we look forward to discussing how our MVP BrandMate℠ process can revitalize your messaging and help you attract the stakeholders you’re seeking whether they be CEOs and management teams, intermediaries, investors or new employees. Click here to contact us.

MVP BrandMate℠ Corporate Logo Creation & Development
New Identities to Distinguish New Firms and Platforms

MVP’s expert design team is celebrated for their ability to craft award-winning visual identity solutions for private capital firms. In 2023, and in parallel with their new soon to launch websites, we helped TPM (Minneapolis), an Akoya Capital (Chicago) portfolio company and Assam Companies (Sioux Falls), a real estate equity firm, modernize their brand identities through our logo redesign services. We worked closely with these firms to understand their mission, vision, and values and leveraged this information to create corporate identities that reflect their brand personalities. If you’re contemplating a new website, it may be advantageous to introduce a new logo. Please click here to view our logo gallery and contact us to learn more.

Brentwood Capital Advisors SEO Results

Total Website Traffic +75%

Brentwood Capital Advisors is a Nashville-based investment bank providing M&A, recapitalization, divestiture, and growth capital advice to middle market healthcare providers. The MVP SearchMate℠ SEO program boosted Brentwood’s website traffic by optimizing key search terms, phrases, and technical meta data.

Midwest Mezzanine SEO Results

Organic Search Traffic +25%

Chicago-based Midwest Mezzanine Funds (MMF) provides junior capital for private equity acquisitions in manufacturing, distribution, and services sectors. MVP designed and enhanced MMF's website using its SEO program, MVP SearchMate℠, increasing its six-month search engine visibility and relevant traffic by targeting market-focused keywords, resulting in new investor leads.

Mortar SEO Results

Domain Trust Flow +33%

Mortar, a New York-based private equity firm, specializes in high-return and risk-adjusted multifamily real estate investments. Following a website redesign and domain name change, MVP's SearchMate℠ helped improve the search engine friendliness, credibility of the new domain, and trust flow of Mortar's website through link-building tactics that focused on acquiring high-quality, relevant backlinks from trustworthy sites. The result was a substantial YOY increase in search engine visibility, rankings, and website traffic. MVP also provides Mortar with PPC support as well.

Great Work for Great Clients

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